Ufuna ukwazi ngezindleko zokupakishwa kwephepha? Nakhu ukuhlukaniswa okucacile kwezishayeli zentengo, ububanzi obujwayelekile, nezindlela ezihlakaniphile zokwehlisa imali echithiwe ngaphandle kokulimaza ukuvikelwa.
Kungani izindleko zokupakishwa kwamaphepha zihluka kakhulu
Ezentengiselwano zanamuhla ze-e-commerce, amaphasela amaningi athunyelwa ngezixazululo ezisekelwe ephepheni—abathumeli beposi, amabhokisi, okokugoqa, nokugcwaliswa okuyize. Kodwa izindleko zesixazululo azilingani neze. Ishintsha ngevelu yomkhiqizo wakho, ubuthakathaka, nempilo yeshelufu; ulwazi oludingekayo lwe-unboxing; izinjongo zokuphrinta nokusimama; kanye nezabasebenzi, ezishintshayo, kanye nempahla. Ngezansi kunohlaka olufushane lokulinganisa isamba sezindleko zakho zokupakisha futhi ulungiselele ngedatha.
Izilinganiso zamanani ezijwayelekile ngeyunithi ngayinye (inkomba esheshayo)
| Ifomethi | Ukusetshenziswa Okuvamile | Izindleko zeyunithi (USD) | Amanothi |
| I-Kraft paper mailer | Izingubo, izimpahla ezithambile | $0.10–$0.50 | Okungasindi; isisindo esincane se-DIM; ukuvikelwa kokuchotshozwa okulinganiselwe |
| Umthumeli wephepha onamathiselwe | Izimonyo, izesekeli ezincane | $0.20–$0.75 | I-padding fiber padding; i-curbside-recyclable kabanzi |
| Ibhokisi likathayela le-RSC (udonga olulodwa) | Izimpahla ezijwayelekile | $0.30–$2.00+ | Izindleko zikhuphuka ngosayizi, ibanga lebhodi, kanye nevolumu yoku-oda |
| Ibhokisi likathayela elinezindonga ezimbili | Izinto ezintekenteke, ezinzima | $0.80–$3.50+ | Ukuvikelwa okuphezulu; isisindo DIM esindayo |
| Ukugcwaliswa / ukugoqa kwephepha elingenalutho | Ukuvimba & ukubhuqa | $0.02–$0.25 ngephasela | Kuya ngobude besiphakeli ngephakethe ngalinye |
| Okuphrintiwe ngokwezifiso / okufakwe uphawu | I-Premium unboxing | +$0.10–$1.00 ukuphakamisa | Iqhutshwa imibala, ukumbozwa, i-MOQ |
Izishayeli zezindleko ezibalulekile zokumodela
- Intengo yomkhiqizo: Izinto zenani eliphakeme zithethelela izinto eziqinile nokuphrinta okunegama. Imali esetshenzisiwe yokupakisha ekhuphukayo ivikela umkhawulo futhi yehlise imbuyiselo.
- Ubuthakathaka: Ingilazi, izinto zobumba, nezinto zikagesi zidinga amamaki aphezulu ebhodi, izinto ezifakwayo, noma izembatho ezenziwe ngobunjiniyela—ukukhulisa izindleko nezindleko zabasebenzi.
- Impilo yeshelufu: Ukudla, izimonyo, noma ikhemisi kungase kudinge ukumbozwa, imigoqo, ama-tamper seal, noma izilawuli zomswakama ezengeza izindleko nokushintsha ukusebenziseka kabusha.
- Usayizi nesisindo: Amabhokisi amakhulu andisa ukusetshenziswa kwephepha nempahla (DIM isisindo). Ukulinganisa okulungile kuvame ukonga okuningi ekuthumeleni kunezindleko zezinto.
- Phrinta futhi uqedele: Imibala yamabala engu-1–2 ku-kraft iyonga; okugcwele okunemibala eminingi noma ukuphrinta kwangaphakathi kwandisa izindleko kanye nesikhathi sokuhola.
- Oda ivolumu nama-MOQ: Amavolumu aphezulu anciphisa intengo yeyunithi ngokusebenzisa ukusetha i-amortization kanye nemikhiqizo engcono yebhodi.
- Umsebenzi vs. Okuzenzakalelayo: Ukupakishwa kwezandla kuyavumelana nezimo kodwa kudinga umsebenzi omningi; izinhlelo zamaphepha ezizenzakalelayo zinciphisa isikhathi sokuthinta nge-oda ngalinye.
Ingabe ukupakishwa kwamaphepha ishibhile kunepulasitiki?
Kuncike ku-SKU kanye nencazelo "eshibhile." Ezindlekweni zezinto ezibonakalayo, amapulasitiki empahla (isb., ama-poly mailers) angabiza kancane ngeyunithi ngayinye. Kodwa-ke, izixazululo zephepha zivame ukunqoba inani lezindleko ezilethiwe uma ufaka:
- Ukuthuthukisa impahla/DIM: Abathumeli bephepha abalingana kwesokudla noma ama-auto-boxer banganciphisa isisindo sohlangothi futhi bonge kakhulu ekuthunyelweni kunokonga iyunithi yepulasitiki.
- Ukulimala/ukubuyisela: Uma kufakwe uthayela ngendlela efanele kunganciphisa ukuqhekeka uma kuqhathaniswa nama-mailers angenamandla—ukuvikela umkhawulo.
- Ibhrendi nokuhambisana: Iphepha lihambisana nemihlahlandlela eminingi yokusimama kwabathengisi kanye nokulindelwe ngamakhasimende, ukuthuthukisa ukuguqulwa nokugcinwa.
- Ukuphela kwempilo: Ukuphinda kusetshenziswe iphepha kunganciphisa izinkokhelo ezimakethe ezinomthwalo wemfanelo owengeziwe womkhiqizi (EPR) noma izinkokhiso ze-eco-modulated.
Ezimpahleni zezingubo noma ezithambile, abathumeli bephepha bangancintisana nezindleko noma bashibhe kukonke (sibonga ukonga ngokuthumela). Ngoketshezi noma izinto ezisindayo kakhulu, amapulasitiki asengaba phansi ezintweni ezisetshenziswayo kodwa angalahlekelwa ngokulimala noma ukuthobela imithetho. Yenza isibonelo ngazo zombili izimo ukuze unqume.
Indlela yokwehlisa izindleko zokupakisha iphepha ngaphandle kokufaka ingozi yokulimala
- Usayizi wesokudla ngokunamandla: Yehlisa isikhala esingenalutho; hambisa ama-SKU afanelekile ukusuka emabhokisini uwayise kwabathumeli bephepha abanamathiselwe.
- Qondanisa ibanga lebhodi nobuthaka: Thuthukisa kuphela lapho ukulahla idatha kugunyaza khona; gwema ukucacisa ngokweqile.
- Hlanganisa ama-SKU: Imigqa embalwa kanye namasayizi athuthukisa isivuno sebhodi futhi axoxisane nama-MOQ angcono.
- Sebenzisa ukuphrinta ngobuhlakani: I-kraft enombala owodwa ngaphandle, ukuthinta kwebhrendi ngaphakathi (noma kutheyiphu/amalebula) ukuze ugcine izindleko ziphansi.
- I-packout ezenzakalelayo: Ukugcwaliswa kwe-void okufunwa yiphepha kanye nemizuzwana ye-auto-boxing trim yokusebenza nge-oda ngalinye esikalini.
Uma ukhuphuka, imishini ye-innopack inikeza Imishini Yokupakisha Yamaphepha ekhiqiza ngokushesha amabhokisi anosayizi ofanele, okokugoqa, nokugcwaliswa okuyize, ukuthuthukisa ukuphuma nokuvikela. I-automation inciphisa izindawo zokuthinta mathupha, igcina ukuminyana kwephekhi ingaguquki, futhi kusiza ukunciphisa isisindo se-DIM—yehlise ngokuqondile izindleko eziphelele zokuthunyelwa ngakunye kuyilapho kuthuthukisa ukuvinjelwa komonakalo kanye nolwazi lwe-unboxing.
Ifomula yezindleko ezilula ongayisebenzisa namuhla
Isamba sezindleko zokupakisha nge-oda ngalinye = (Izinto ibhokisi/ama-mailers + okufaka + itheyiphu/amalebula) + (Umsebenzi pakisha imizuzwana × iholo) + (Ukwehliswa kwenani lempahla) + (Umthelela wezimpahla ezivela ku-DIM) − (Ukonga komonakalo/ukubuyisela).
Qalisa lokhu ngezicaciso zekhandidethi ezimbili noma ezintathu. Ngokuvamile uzothola ikhambi lephepha eliwinayo ngenani eliphelele ngisho noma impahla yeyunithi ingamasenti ambalwa ngaphezulu.
FAQ
Ingabe ukupakishwa kwamaphepha kuhlale kuyinketho esimeme kakhulu?
Iphepha ligaywa kabusha futhi liyavuseleleka, kodwa ukukhetha okuzinzile yileso esinciphisa inani lempahla, ukukhishwa kwempahla, kanye nomonakalo. Ubukhulu besokudla buyisihluthulelo.
Yini okufanele isetshenziswe imikhiqizo ethambile?
Ukufakwa kukathayela odongeni olukabili, okubunjiwe/ifayibha yephepha, noma ukugoqa kwe-kraft okunokuvikela konqenqema. Qinisekisa ngokuhlolwa kokwehla ngaphambi kokukhishwa.
Ngingayenza kanjani ibhajethi yezidingo zempilo yeshelufu?
I-Factor coatings/liners nanoma yiziphi izimpawu ezidingekayo zomswakama/i-oksijeni. Lezi zengeza amasenti ambalwa ngeyunithi ngayinye kodwa zingaba semqoka kakhulu ngekhwalithi nokuhambisana.
Umugqa ongezansi
Izindleko zokupakishwa kwamaphepha zincike enanini lomkhiqizo, ubuthakathaka, kanye nezidingo zempilo yeshelufu—kanye nokuphrinta, ivolumu, nokugcwaliseka. Imodeli ye ingqikithi izindleko (izinto, abasebenzi, impahla, umonakalo), ama-SKU osayizi olungile, futhi ucabangele ukuzenzekelayo. Ngaleyo ndlela-kanye nesivinini nokuvumelana kwe imishini ye-innopack-uzothola ibhalansi engcono kakhulu yentengo, ukuvikelwa, nolwazi lomkhiqizo.
