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Umatshini wokusonga i-vs mailer ye-maier: i-2025 yomthengi wentengiso

2025-10-04

Fumanisa umahluko ophambili phakathi koomatshini bokusongela oomatshini kunye noomatshini bakaMailer ngo-2025. Jonga i-roi, ukuqina, ukuzinza, kunye nokuzinza ngempumelelo. Funda ngendlela oomatshini abazuko abanceda ngayo oomatshini behlabathi bafezekise ubuchule, iGreyiti, kwaye ikhawuleza.

ISISHWANKATHELO ESIFUTSHANE: Ukuba uhambisa iibhokisi, iincwadi, ingubo, okanye i-e-ficts ye-ECHECRORCHEAR okanye i-kraft / i-kraft / i-Clats / i-FLASTER). Esi sikhokelo sithelekisa i-roI, isithuba, isiphumo, ukuzinza, kunye nenjongo-injongo-injongo-ibonisa apho umatshini ngamnye uphumelele khona izicwangciso ezahlukeneyo zeSkus kunye nokukhula.

Incoko yokwenyani

Imisebenzi ikhokelela: Iindleko zethu zokuhambisa zigcina imbambana

Injineli yokupakisha: "Iindlela ezimbini: Tyala imali ekucoceni kakhulu Umatshini wokusongela ukuya kwiibhokisi ezinobungakanani kunye nokufaka-okanye uhambe ne Umatshini we-mailer Ukuhamba ngakumbi i-skus ukuya kwiPhepha lePhepha. Zombini zinokusika iifizi ze-DIM; Yeyiphi ehlawula ngokukhawuleza ixhomekeke kumxube wakho wemveliso, isicwangciso semigangatho, kunye neenjongo zesithuba. "

ICFO: "Emva koko ndinike iinyani: Uluhlu lotyalo-mali, iziphumo ngeyure, ukuqina, kunye nendlela oku kuphucula ukuzinza."

Injineli: Donsan. Masithelekise-ngesantya, isantya, abasebenzi, o, kunye nento ebalulekileyo kubaphathi abangama-2025.

Umatshini we-mailer

Umatshini we-mailer

Umatshini wokusonga vs mailer ye-meniiler-kwi-jonger

Izigqibo zeZigqibo Umatshini wokusongela (Ibhokisi / ukufaka ukuguqula) Umatshini we-mailer (Iphepha le-piaft / kraft ye-kraft)
Iziphumo eziphambili Iibhokisi zogoba, imikhono, ifaka, iiflethi ze-e-flast I-Gailers yePhepha lePhepha (iSitywina), iingxowa ze-kraft ze-kraft ye-kraft, faka
Eyona ilungileyo Imfuno Ulwakhiwo (ubuthathaka, ukukhululeka, ukulungiswa-ukulungele) Iimpahla ezithambileyo, i-appreal, iincwadi, ii-elektroniki, i-D2C
Igalelo Phezulu; ihlala idityaniswe ne-creat / gling (ilayini-ilungeleleneyo) Phezulu kakhulu kubungakanani obumiselweyo; Iinguqu ezikhawulezayo
Amantshontsho I-SBS / CCNB / KRAFT YEPHEPHA KEPHONDOni, I-Linection Recieds, isithintelo esikhethekileyo I-kraft + ihlaziyiwe i-fiber, iphepha lephepha, Aiker Ailer
Abaqhubi beendleko Ibakala leBhodi, iglu, isixhobo sokusika ukufa, amaxesha okutshintsha Iphepha lewebhu, ii-neners ze-adherives, i-paddie media
Isisindo Iibhokisi ezihamba kakuhle nciphisa ubunzima obukhulu Abathunywa abancinci beeprofayile I-Slash engenanto kunye nokuGcina
Ukuqina I-stack stack kunye ne-Edge Puarch; i-qc ft qc Ukhuseleko olwaneleyo lwe-skus ebuthathaka; Yongeza ukufakwa xa kufuneka
Ukuzinza Imicu ehlaziyiweyo ngokubanzi; isebenza ngomxholo we-PCR I-AllGras neqonga le-Retailer Push kwi Abaziikers yePhepha
Indawo yomgangatho Inkulu (yokondla + shonit + iglue + qc) Ngokwesiqhelo inyawo elincinci leenyawo
Ipateni yokuhlawula Yomelele xa uthengisa abaninzi ibhokisi Sku; I-Prisail iWins Ukukhawuleza xa ukufuduka sna ukusuka kwiibhokisi ukuya Abaziikers yePhepha
Ngubani ofanele ukhethe I-Brands ifuna i-Premimu ye-Premimu Isibane esiphezulu se-E

Yintoni umatshini osongamileyo?

A Umatshini wokusongela ithatha igumbi lokucheba ibhodi yephepha okanye iphepha le-kraft kwaye I-Creases, iifolda, kunye ne-glues kubo kwiibhokisi ezingaguqukiyo, imikhono, okanye ifakelweyo. Kwindlela yokusebenza yale mihla inxibelelana ne-upstream (iphepha / ukrola) ukrola kunye nokufa-ukusika) kunye ne-Downyster (QC iikhamera, i-Barcode / i-Plalelecle), yenze i-paltateralser okanye i-paltateral), yenze i-paltalecle iseli. Ithagethi ye-metrics: I-Peometry ePhambili, Ishelelethi encinci / ngasemva, amandla aphezulu, kwaye Iinguqu eziMfutshane ye-e-commerch ye-ska-ska.

Yintoni umatshini we-mailer?

A Umatshini we-mailer Iifom zeKraft okanye iphepha elihleliweyo I-Mailers (okanye iyondla khona abakheri abenzekileyo), isebenzisa ukuvalwa kwe-peel-kunye netywina, kwaye rhoqo Ukufakwa ngokuzenzekelayo Imveliso + yepakethe. Ngobukhulu obuqhelekileyo kunye ne-swaps ekhawulezayo, ilungele impahla, iincwadi, kunye nenxalenye encinci yokutshintsha-mncinci, ukukhanya, ukuphinda usebenzise kwakhona Iipasile zeDodge Dim i-surcharges ngokulula kunebhokisi ye-bulky.

Ngaphakathi Umatshini wokusongela

Izixhobo esizenzayo

I-sbs / fbb / ccnb / kraft liners kunye ne-calipers echaziweyo kwimemori ye-creak kunye neethagethi ze-ect.

Ibhodi yephepha eliphezulu-prcr Iinketho ezixhaswayo; Iipatters ze-GLUE ZEZOBUCHULE NGOKUGQIBELA NGOKUGQIBELA.

Unxibelelwano lokutya okanye i-anti-scuff caaas ihambelana nokunyibilika kunye nemigca esekwe emanzini.

Inkqubo yemveliso (ukusuka kungenanto kwibhokisi)

  1. Ukusondla ngokuchanekileyo kunye nerejista -Ulungelelwaniso lwe-serso-oluqhutywa kwi-skew kunye nee-micro-forlis.

  2. I-Smart yakrwada -Uhlengahlengiswa koxinzelelo lokufumana amanqaku ngendlela; Imemori engaguqukiyo yoLungiselelo kumxholo ohlaziyiweyo.

  3. Isicelo seGlue kunye nokuqinisekiswa -Ukulawula kwephethini ngesiqinisekiso sekhamera; Ukwala izinto ezodwa ngokuzenzekelayo.

  4. Uxinzelelo kunye nokunyanga -Iminqweno yexesha elilawulayo lokugcina ingqibelelo ye-box.

  5. Kwi-intanethi qa -Ngawli mbono ye-flap engle, iglue inyibilika-ngaphandle, kunye nekhowudi; Idatha engeniswe kwi-mes.

Yintoni eyenza ukuba ilunge ngakumbi kune "uqhelekileyo"

Ukuqina: Ukubuyiselwa kancinci kulungelelwaniso lwe-flap, imiphetho ecocekileyo (ipremiyamu engasebenziyo).

Ukutshintsha ngokukhawuleza: i-repie yefomati yokhuselo; Izikhokelo kunye neentloko zeGlue ngokuzenzekelayo.

I-oee ephezulu: Iialarms ezixeliweyo kwi-jams & glue temp, kwaye Uxilongo olude Ukuncipha kwe-MTTR.

Faka-ilungele: Imveliso ye-intanethi yokukhusela IPHONDO LENDLELA Ke unokuthintela ukugcwaliswa kweplastiki.

Ukulinganisa: Ixhasa i-Carton eqhutywa yi-carton ye-carton enqunyulweyo Ubunzima obukhulu Xa iibhokisi azinakuphepheka.

Ngaphakathi Umatshini we-mailer

Izixhobo esizenzayo

I-Kraft + ihlaziyiwe i-fibers ngenjineli iphepha lephepha (i-chushioing lattice) yokukhusela.

Ukuvalwa ngokwakho Ndikunye ne-thamper-ebonakalayo ii-lines, ukhetho oluvulekileyo oluvulekileyo.

Uyilo lwezinto ezibonakalayo-Ukucinezelwa kweenkqubo zokuphinda zisebenze.

Inkqubo yemveliso (kwiWebhu kwi-mailer)

  1. Ukuphathwa kwewebhu kunye nokwenza -I-Kraft ye-Kraft yenziwa kwi-tube / i-tube ine-padding fan.

  2. Umphandle wokutywina kunye nokudalwa kwe-flap -Ukuphala kokutywina kwe-thermal okanye ukunamathela kubushushu bexesha lokwenyani / ulawulo loxinzelelo.

  3. Faka i-Auto-Fient (ngokuzithandela) -Dibanisa isikali / umbono; Ipakethi yepakethi / ilebhile kwaye ivale i-flap ngokuzenzekelayo.

  4. Printa / ikhowudi -Ukuprinta-kuprinta ze-bhabha ze-odolo, ubuyisela ulwazi, okanye uphawu.

Yintoni eyenza ukuba ilunge ngakumbi kune "uqhelekileyo"

I-mailers eyenzelwe: UTSHINTSHO LWEZAKHONO ZABASEBENZI BOKUGQIBELA; Ixhasa imephu ye-ska-to-mailer ukuya kwi-trim Dim izohlwayo.

Uyilo lokuqala lwephepha: I-All Alls kunye neNguqu yeqonga lamaqonga ashiyekileyo kude neendlela zeplastiki zeplastiki kunye nee-fowuni ezixubeneyo.

Ixesha eliphezulu: Amanqaku ambalwa ejam, isixhobo semifanekiso ephosakileyo-ifomathi yefomathi, kunye ne-overlice yewebhu ye-aches yokuqhuba okuqhubekayo.

Ilebheli + ivale kwenye idlule: iquka amanyathelo abasebenzi kunye nokuphakama ukupakisha inqanawa umjikelo.

I-2025 idatha yophando

I-2025 idatha yophando

I-Instert Idatha kunye neSayensi echaphazela i-ROI yakho ngo-2025

Abathengi kunye namaqonga abakhetha ukupakishwa kwamaphepha. IPhepha leZifundo ezingama-2025 elibonisa iphepha / ibhodi yekhadibhodi ebonwa njengeziphakathi kweyona ndawo ininzi; Iindawo zemakethi ezinkulu zitshintshelwe esidlangalaleni ukusuka kwimiqamelo ye-air yeplastiki ukuya kwiPhepha lePhepha leNkqubo kunye ne-Mailers.

Ukupakishwa ekunene kwephatheni yokubetha iifizi. I-Carriers ihlawulisa Ubunzima obukhulu, ke ukusika indawo engenanto (ngokusebenzisa iibhokisi ezincinci okanye ii-mailers) zehlisa iindleko zokuhambisa; Ukwenza isicelo esifanelekileyo kunye nokutshintshela kubakhi-mailers kungqinelwe kwimisebenzi ye-e-commerce.

Iziseko zophuhliso zephepha zivuthiwe. Iphepha kunye nePhepha lePhepha lePhepha liphumeze Amaxabiso aphezulu okuphinda asebenze Isalamane nezinye izixhobo, ukuxhasa iithagethi zekhefu kunye nokuzibophelela kwe-CSR.

Izinto eziphambili ngokubaluleka: Ngo-2024 ukuya ku-525, indawo ephezulu yephakheji ibekwe Imveliso, ezenzekelayo, kunye nokuzinza Njengokukhokela izinto eziphambili-abathengi ukuba bathanda izixhobo eziphakamisa i-OEE

I-AI kunye neDatha kumgca. Ingxelo yeShishini Ingxelo ye-AI esele inqumle kwaye ichonge imiba yobhaliso kwiinkqubo / kwiinkqubo zokuprintwa Idola yezigidi zeedola Ukuncitshiswa konyaka.

Apho umatshini ngamnye iphumelele

Khetha umatshini osongelayo Xa ufuna:

Ukunyaniseka kwesakhiwo kunye nokubeka (krague, ubunzima beshalda).

I-Premiyamu engaphandle Nokuthi uprinte ulungelelwaniso lwebali le-brand.

Faka kunye neCandelo iveliswe kumgca wokugcwaliswa kweplastiki.

Ivenkile + e-com hybrid Iipakethi apho iibhokisi zihlala zibalulekile.

Khetha A Umatshini we-mailer Xa ufuna:

I-e-velocity ephezulu Ngezambatho, iincwadi, izixhobo, i-D2C Supires.

Iipakethi ezincinci, ze-mono-ze-mono Ukunciphisa i-dim kwaye wenze lula ukuphinda kusetyenziswe kwakhona.

Iinguqu ezikhawulezayo Kuyo yonke imilinganiselo emiselweyo (i-S / m / L) ngesixhobo esincinci.

Ukuba kwenziwe i-kufan ukwenza ileyibhile ukuvala kwiquku enye.

Ukusebenza kwehlabathi kunye nengxelo yomsebenzisi

  1. Imeko yoTshintsho yeRhafu -I-fashion brand ishukumise i-55% ye-skis ukusuka kwiibhokisi ukuya Abaziikers yePhepha. Isiphumo: Imbalwa i-DIMSges, i-high embalwa ichukumisa kwipakethi, kunye ne-12% ye-SLA.

  2. Incwadi / i-e-Relicle umshicileli -Ukutshintshelwa kwiibhokisi ezihamba kakuhle kwi Umatshini wokusongela, ukusika imbombo yembombo kunye nebhodi yokugcina ibhodi nge-8%.

  3. I-3Pl Pilot -I-3pl yengingqi esebenzise i-mailer yomgca nge-auto-nue-fan Ixesha le-peak imiqulu ngaphandle kokongeza intloko; Abaqhubi bezokuncoma isixhobo sefomathi esingaphantsi kwefomathi esingaphantsi kwemizuzu emi-4.

Amanqaku edatha yenzululwazi

Iingxowa zemakethi eziphambili I-100% yokususa imiqamelo yeplastiki yeplastiki EMntla Melika kunye ne 16.4% ye-yoy Ukusetyenziswa kweplastiki enye, kuqhutywa ngu Ukupakishwa kwephepha ukwamkelwa komntwana abengowomnye umntu.

Idatha ye-US Iphepha kunye nebhodi yephepha gcina amaxabiso aphezulu okubuyisela ngokuchasene nezinye izinto.

Ukulungisa ukunqanda Ubunzima obukhulu Ihlala yenye yezona zinto zisebenzayo zeyona ndleko zepasile ye-e-Commerce e-I-Commerce Ailercise Ailers zikhanya apho i-mailers ikhanya khona yeSkus ethambileyo ye-skus, kunye nemigca yokusongela ivumela Iibhokisi ezincinci kwiimpahla ezichaziweyo.

Ngaphakathi Ukuvota kwemveliso, izinto eziphambili eziphambili zokupakishwa Imveliso (65%), Autous (i-49%), kwaye Ukuzinza (35%)Ukunyanzelisa imfuno yokuchaneka kwe-serno, utshintsho olukhawulezileyo, noyilo lokuqala lwephepha.

Uluhlu lokujonga

Yoomatshini abasongelayo

Qinisekisa amabakala Bobe Bobhodi (i-SBS / FBB / kraft) kunye ne-calipers nge-ska.

Funa ukuphinda-phinda Ukuma ngokuzenzekelayo Iintloko zezikhokelo / iintloko zeglu.

Umbono QC ye-Angle ye-Flap, tyheli-ngaphandle, kunye nokuqinisekiswa kwekhowudi.

Inxalenye yokuphumla + indlela yokuxilola kude; Ithagethi > Iipesenti ezingama-90 ezicwangcisiweyo.

Indawo yendlela I-intanethi ifaka Imveliso yokutshintsha i-PAID yeplastiki.

Mailer Mailer

Tshixa imilinganiselo yomgangatho osemgangathweni we-mailer kunye nemephu ye-ska (A / B / C).

Yongeza ukufaka ngokuzenzekelayo shicilela kwaye ufake isicelo kumanyathelo epakethi.

Qinisekisa amandla etywina (i-peel-kunye netywina) kunye ne-seal evulekileyo.

Umthombo Ukuphinda usebenzise i-kraft kunye ne-padding ehambelana neemarike zakho.

Isicwangciso tshintsha phantsi kwe-5 min kunye noqeqesho lokusebenza kwi-Web.

Umatshini wokwenza i-padriler

Umatshini wokwenza i-padriler

FAQ

Ngaba umatshini we-mailer ungcono kunebhokisi yengubo yokuthumela?
Ngokwesiqhelo Ewe. Iphepha oomailers I-Slash Pakheji yePakethi kunye ne-DIM IMIHLA YOKUGQIBELA Impahla ethambileyo, hlala-susa i-curbside-hlaziya, kunye nepakethi yepakethi ngokudibanisa ukufaka, ilebheli, kunye netywina kwinyathelo elinye.

Ndisafuna nini iibhokisi kunye nomatshini osongelayo?
Ukuba uyafuna amandla e-stack, ijometri echanekileyo, okanye ubukho be-terital, a Umatshini wokusongela iphumelele-ngakumbi kwizinto ezibuthathaka okanye ezinzima.

Yintoni umahluko we-roI?
Imigca yeMailer ihlala ibonisa Ukuhlawulwa ngokukhawuleza Ngeempahla / iincwadi ze-D2C / iincwadi ngenxa yokugcinwa kwezabasebenzi kunye nolondolozo; Ukusongamela I-biger ye-fuger ye-SKA kunye nexabiso lokuthengisa.

Ngaba ii-mailers zamaphepha zizinza ngakumbi?
I-Gailers yeMailers ilungelelanisa ngeqonga lihamba ukusuka kwiplastiki yeplastiki kunye ne Amanani aphezulu okubuyisela iphepha, Ukwenza amabango okuzinzileyo kube lula ukuqinisa.

Ndingayiqhuba izinto ezisetyenzisiweyo zokuphinda zisebenze?
Izixhobo zika-Yes I-PCR Fibers, i-tune glue / iiprofayili ze-heater, kwaye ziqinisekiswe kwimemori ye-claase / amandla etywina phantsi kwemozulu yakho.

Izalathiso

  1. UDaniel Norigån, uDavid Feber, Gregory Vainberg, Oskar Lingqvist. Ukuphumelela ukupakisha ngokuzinzileyo ngo-2025: Ukuzisa nonke kunye. I-MCKINNSETY kunye nenkampani.

  2. I-MCKINNSETY kunye nenkampani. Ngaba abathengi baseMelika bayakukhathalela ukupakisha ngokuzinzileyo ngo-2025?

  3. IAmazon. 2024 Ingxelo yokuZinza kweAmazon.

  4. Uzinzo lweAmazon. Ukupakisha ubuchule.

  5. I-EPA ye-US. Iphepha kunye nePhepha leParboarthi: Idatha ethile yezinto ezibonakalayo.

  6. I-PMI. I-2024 iguqule ukupakisha kunye nokusebenza kwenkqubo.

  7. I-PMMI yeShishini leShishini le-PMMI. Ukuphuculwa kwentsebenzo: I-Instals yokukhangela ukulungela umgca.

  8. Ukupakisha i-dive. Iitshathi zeAmazon Iitshathi 28 zehla kwi-North American American equkethe ukupakisha iplastiki enye.

  9. Ibhlog yenqanawa. Ukupakishwa ngokulinganayo: Indlela ye-smart yokusika iindleko kwaye uphephe iifizi zomzimba.

  10. Ukupakisha i-shorr. Qinisekisa ukupakisha kwakho kwixabiso le-DIMing.

Ngokutsho kukaGqr Elaine Fester, indawo yokufaka inkqubo ePhakathi kwiZiko lePakethi yeHlabathi, "ibhalansi phakathi kokuzinza kunye nemveliso engasekho.

Iinkampani zamkela zombini iinkqubo zengxelo ukuya kuthi ga kwi-18% yokuncitshiswa kwenkunkuma yezinto ezibonakalayo kunye ne-30% yazaliseka ngokukhawuleza. Eyona nto iphambili ayikhethi enye, kodwa idibanisa zombini kwimodyuli, i-ecosystem eqhutywa yidatha. Ngowama-2025, ophumeleleyo ophumeleleyo akanguye womatshini-nguMvelisi ongu-Agile ngokwaneleyo ukuba afumane inkosi zombini.

Imveliso yemveliso

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